Strategic “creative” with expertise in concept development, original content creation, mobile-charged initiatives, digital product and branded content & alliances.
I’ve spent the last two decades ushering a variety of Fortune 100 brands onto the digital stage. An award-winning team leader (and player) that’s collaborated with a range of clients within the automotive and consumer-package-goods industries. From Ford to Kelloggs, Jeep to Capri Sun and wet dog food (Purina) to AT&T. I guess that last one was telecom. So ya, I’ve worked in telecom too. In 2013, I helped design the Children's Museum in Louisville Kentucky which at the time was the largest American city without a children’s museum. I have no idea who holds the title now.
I attended the College for Creative Studies and feel Trader Joe's Double Chocolate ice cream is the best in the biz. In addition to being an amateur collector of Vans® Classics, I love having a job where every conversation starts out with
"You know what would be cool?"
Huge NA Group Creative Director
6/2022 - Present
Responsible for partnering within Huge’s global network to increase creative capital for clients within the entertainment, automotive and financial spaces. Clients include Live Nation, AIG, Barclays Corporate Investment Banking, Stellantis, .
VMLYR Executive Creative Director
6/2014 – 6/2022
Executive Creative Director for Social, Gaming and Branded Content for WPP’s largest client, Ford Motor Company. Additional responsibilities include partnering with the broader global WPP network on work outside of Ford.
As Car and SUV SVP Group Creative Director, I’ve directed everything from North American Tier 1 communications, social/digital activations, experiential, branded content and brand partnerships.
I launched the 2018-19 Mustang and Edge North American Brand Campaigns — "Make it Personal" & “The First SUV.” Prior to that, I worked on the creation of the “We all drive (2017)” and The Ford “By Design” (2016) car campaigns.
At hire I was VP Creative Director in the agency’s newly established Content Studio with focus on deficit audiences for Ford — women and millennials.
MCGARRYBOWEN Creative Director
7/2012 – 5/2014
I was hired to help develop the digital practice as the agency moved to a more integrated model and assisted in building out the creative team. In the beginning of 2013, McGarry won ALPO as agency of record which was the agency’s first digital only account. I led ALPO, Cars.com, Oscar Mayer and Newtons.
RAZORFISH ACD
9/2008 – 7/2012
As ACD I worked on the agency’s Kraft accounts as well as AT&T, JCPenney, Oscar Mayer and Blackberry. Helped pitch Kellogg’s and became point for Cheez-It and Eggo. Produced digital creative on everything
from paid owned and earned media. I worked very closely with the client team and Publicis agency partners.
ORGANIC Sr. Designer/Art Director
4/2007 – 9/2008
I focused mainly on branding for Jeep, Dodge, Chrysler, GeekSquad.com and various other clients as a senior in the Ideation Group. Projects range from online media, vehicle micro sites and brand retail sites.
WUNDERMAN Y&R Art Director
5/2005 – 4/2007
I focused mainly on branding for both Lincoln and Mercury brands. Projects range from online media, vehicle micro-sites and brand retail sites.
DONER Designer
2/2004 – 7/2005
I worked on collateral marketing solutions for Owens Corning, The UPS Store®, Detroit Zoo, Canadian Tire, HGTV, 6 Flags Amusement Parks and La-Z-Boy furniture.
BBDO Jr. Graphic Designer
9/2001 – 2/2004
I worked on collateral for Chrysler, Jeep, Dodge and Mercedes Benz accounts.
Here’s some awards for campaigns that my dad probably has never seen (maybe 1).
